Future of Media Summit Agenda

Future of Media: Sydney (Morning) - Sydney, 19 July
Time Description
8:15 AM Registration
8:30

Opening : Frameworks for the Future of Media

Strategic frameworks and scenarios for the future of media are presented to enable participants to apply the insights gained during the course of the Summit.

  • Ross Dawson, Chairman, Future Exploration Network
10:00

Break/Discussion
10:15

Panel : Where will the money be?

Advertising money is flowing to different players, and money is being made in new ways. The nexus between classifieds and newspapers has been broken in most countries. Online media in its various forms is attracting an increasing portion of the pie. Will subscription models or micropayments be viable for online media players? And will corporations spend money on different marketing means than advertising?

  • Brad Howarth, Director, LaGrange Communications
  • Mike Porter, CEO, mediaedge:CIA
  • Peter Evans, Corporate Manager, Marketing Communications, Toyota
  • Philip Sim, CEO, Mediaconnect
10:30

Break and Networking
11:15

Participant Panels : Strategic discussions between attendees

Since most of the participants are very senior and have strong insights to share, the Future of Media Summit will create the opportunity for participants to select and discuss with their peers. Participants will select topics of vital interest, and discuss these, using the Future of Media strategic frameworks. These strategy discussions will be compiled and shared with other participants
Future of Media: San Francisco afternoon (18 July)
Time Description
5:00 PM

Registration / Participant Discussion
6:00

Presentations and discussion

  • Dr. Moira Gunn, host, TechNation
  • Andy Halliday, CEO, OurStory.com
Future of Media: San Francisco afternoon (18 July)
Time SYD Time SF Description
12:00 PM 7:00 PM

Buffet Lunch/ Cocktails
12:10 7:30

Conversation : The Future of Traditional and New Media

Two of the world's thought leaders discuss the critical issues in the evolution of traditional and new media, including the power of the "long tail" across all forms of media and entertainment, how traditional media companies will have to restructure, and what their options might be.

  • Chris Anderson, Editor in Chief, Wired magazine, and author, The Long Tail
  • John Hagel, author, Net Worth
12:40 7:40

Global panel : Challenges and Opportunities in the Future of Media

A cross-continental panel examines key challenges and opportunites in the future of media, including the evolution of new distribution channels, new marketing opportunities, and the relationship between traditional and new media.

Sydney

  • Mark Jones, IT Editor, Australian Financial Review
  • Jack Matthews, CEO, Fairfax Digital
  • Eric Beecher, Publisher, Crikey.com.au

San Francisco

  • Dr. Moira Gunn, host, TechNation
  • Ray Kotcher, Global CEO, Ketchum PR
  • Craig Newmark, Founder, Craigslist
13:20 8:20

Global Panel : The Globalization of Media

A cross-continental panel compares and contrasts key features of the US and Australian media markets, including industry structure, ownership concentration, scale, demographic, and technology platforms. This will provide a basis for uncovering how media companies need to localize in order to access global markets.

Sydney

  • Mark Pesce, Director, FutureStreet
  • Tony Surtees, Director, Santa Clara Group

San Francisco

  • David Sifry, CEO, Technorati
  • Mike Linksvayer, CTO, Creative Commons
12:40 7:40

Global Panel : The Globalization of Media

A cross-continental panel compares and contrasts key features of the US and Australian media markets, including industry structure, ownership concentration, scale, demographic, and technology platforms. This will provide a basis for uncovering how media companies need to localize in order to access global markets.

Sydney

  • Mark Pesce, Director, FutureStreet
  • Tony Surtees, Director, Santa Clara Group

San Francisco

  • David Sifry, CEO, Technorati
  • Mike Linksvayer, CTO, Creative Commons
14:00 9:00

Close