Coverage in Sydney Morning Herald and ABC TV

The Sydney Morning Herald has a nice piece today on the Future of Media Summit, titled You read it here and watched it there first. The article opens...

MEDIA owners and journalists will have to join big advertisers in chasing consumer "mindshare" across a myriad of channels they may not own or control to ensure their editorial efforts sustain current attention levels.

The "multichannelling" of editorial was a key theme to come out of a media forum yesterday in which a line-up of trend spotters from the US and Australia argued that media companies must move quickly from managing their assets as individual products to creating diverse "content networks".

During the Summit ABC TV caught me in a break and interviewed me on the future of media - this appeared on their Midday Report nationally. The producer particularly asked me to speak about how older people are participating in the changes, as much of their audience is not-so-young. I referred to the fact that 18% of over-65s in the US have created content on the Internet, and 7% of over 70s in Australia have downloaded music from the Internet. The way older people have experienced how email and video calls can connect them to their children and grandchildren has led them to find other ways new media is of value to them personally.

The Australian Financial Review also has an article on the event in today's issue, though unforunately this is not available online. I'll summarize it when I've had a chance to get a copy of the paper...