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Enterprise 2.0 Executive Forum Blog
Notes from Ross Dawson's presentation
Enterprise 2.0 Executive Forum
Conference theme
Creating value from enterprise 2.0
In next 20 years, the doubling in value of the global of economy will be down to ideas, knowledge and innovation, not hard goods.
The web 2.0 phenomenon
Critical point was the launch of blogger in 1999.
“’Participation’ is the main factor in this phenomenon.”
Consumer activity flowing into the enterprise
Execs looking over their children’s shoulders to get ideas.
Business drivers for enterprise 2.0
competition intensifies, harder to do business, harder to get talent.
Organisations are now networks - emphasised. “CEO no longer the most central person”
The formal, hierarchical structure of organisations is not how it is in reality. It’s much more informal, it’s about creating value (check)
Now it’s about the communication, where’s the collaboration. People go to people, not databases.
What is Enterprise 2.0?
Web 2.0 tools in the organisation: it’s what businesses must become.
Discussing Enterprise 2.0 framework
(link: Interview with Ross Dawson: http://www.melcrumblog.com/2007/09/interview-with-.html)
State of Enterprise 2.0 in Australia
Financial services web 2.0 activity is world class. Leading globally. Investment and retails banks.
Westpac is the standout example in Australia: Blogs, Second Life etc.
CBA & NAB also have pockets of activity.
Saving & Loans - CEO - blogger Greg Connor
Large Australian organisations do have initiatives beginning:
Media, government (including NZ gov), financial services, professional services, Agriculture, Tech companies all moving in this field.
Some contrast in what companies are doing externally but blocking their employees from accessing internally - second life for example is often blocked.
"2008 will be the year of Enterprise 2.0 in Australia."
Web 2.0 is a key aspect of attracting people in a competitive environment [for talent]
Web 2.0 & Governance
Understanding the risks, and understand the value.
There’s a lack of understanding in Australia about the risks.
Lessons for enterprise 2.0
Start with business apps
Make work easier
Build strategies at the architecture level
Ross Dawson’s slides for today: http://tinyurl.com/2hhvk4
